How to Integrate Comm100 Live Chat with Google Analytics

Comm100 Live Chat Google Analytics Integration enables you to record visitors’ live chat actions as events in your Google Analytics account. You can check the action reports in Google Analytics. Follow the guide below to set the integration up and analyze your live chat effectiveness in Google Analytics.

 

Integrate Comm100 Live Chat with Google Analytics

  1. Log in to Comm100 Control Panel.
  2. In the left navigation menu, go to Apps & Integrations.
  3. On the Apps & Integrations page, go to Google Analytics, and click Settings.
    GA Settings.png
  4. Turn on the Google Analytics Integration toggle key.kb-googleanalytic-02.png

    Make sure that:
    • Both the Comm100 Live Chat code and Google Analytics tracking code are installed on your website, and the Google Analytics tracking code is placed before the Live Chat code.
    • You’re using the embedded chat window.

 

Live Chat Data You Can Get in Google Analytics

Comm100 Live Chat Google Analytics Integration automatically records live chat-related actions as events in Google Analytics.

Event Name

What does it mean?

Pre-chat

The number of times that pre-chat forms are opened by your visitors

Chat

 The number of times that chat requests are initiated on your website

Offline Message

The number of times that offline message forms are opened by your visitors

Invitation

The number of times that chat invitations popped up on the website, including the triggered auto invitations and manual invitations

Online Button ClickThe number of times that your visitors click on the chat button when your team are online
Offline Button ClickThe number of times that your visitors click on the chat button when your team are offline
Post-chatThe number of times that post-chat surveys are opened by your visitors

 

View Report on Live Chat Events

With the integration of Comm100 Live Chat and Google Analytics, you can view reports on Live Chat events such as pre-chat and chat within Google Analytics. 

Note: Google Analytics 4 takes 24-48 hours to process data. Therefore, there is a corresponding time delay for your Live Chat data to show on the reports.

To view reports on Live Chat events, you need to filter out the Live Chat events. Follow these steps:

  1. In your Google Analytics account, locate Admin > Data Display > Custom definitions.
    GA - Custom Dimensions.png
  2. Click Create custom dimension.
  3. Input the Dimension name, choose Event for Scope, event_category for Event parameter, and click Save. In the following example, the custom dimension is named as Comm100 Live Chat.
    custom dimension.png
  4. Click Reports > Examine user behavior > Events. A report page including all events appears.
  5. Click Customize report on the top right of the report, then click Add filter.
    GA - Add filter.png
  6. In the CONDITIONS area, choose the custom dimension you created for Comm100 Live Chat in Step 3, exactly matches for Match Type, Comm100 Live Chat for Value and click Apply.
    GA - Build Filter.png
    Note: The "Comm100 Live Chat" value will be visible only when there is Live Chat data in your account. Following the successful implementation of the Comm100 Live Chat code and Google Analytics tracking code on your production webpages, please wait for approximately 24 hours before creating the filter.
  7. Click Save > Save as a new report, enter the report name, and click Save.
    savereport.png

    You can view the report on Comm100 Live Chat after the report is saved.report.png